Company Name: Easy Peasy Group Limited
Website Name: The Effect Online
Website URL: theeffectonline.com
Business Type: Online Store / E-commerce Retailer
Products Sold: Physical consumer goods sold through an online retail platform
Delivery Area: European Economic Area (EEA) and selected European countries
Payment Methods: Cash on Delivery (COD)
Email Support: info@theeffectonline.com
Customer Support Hours: Monday – Friday, 09:00 – 17:00 (CET)
Company Address:
Easy Peasy Group Limited
FLAT/RM A 15/F GOLDFIELD INDUSTRIAL BUILDING
144-150 TAI LIN PAI ROAD
Kwai Chung
Hong Kong
Phone: +971 4 548 9217
Order Processing Time: Orders are typically processed within 24 hours
Return Window: 30 days from the date of delivery
Effective Date: Jan 12, 2026
PRIVACY POLICY
This Privacy Policy explains how The Effect Online, operated by Easy Peasy Group Limited, collects, processes, stores, and protects personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR).
The company is committed to ensuring that personal data is processed lawfully, transparently, and securely.
DATA CONTROLLER
The data controller responsible for processing personal data is:
Easy Peasy Group Limited
FLAT/RM A 15/F GOLDFIELD INDUSTRIAL BUILDING
144-150 TAI LIN PAI ROAD
Kwai Chung
Hong Kong
Email: info@theeffectonline.com
The data controller determines the purposes and means of processing personal data collected through the website.
TYPES OF PERSONAL DATA COLLECTED
The website may collect several categories of personal data depending on how users interact with the website.
These categories may include:
Identification Data
Name
Surname
Contact Information
Email address
Phone number
Delivery address
Order Information
Products ordered
Order history
Transaction details
Technical Data
IP address
Browser type
Device information
Website interaction data
DATA COLLECTED AUTOMATICALLY
When users access the website, certain technical information may be collected automatically.
This may include:
IP address
Device type
Browser version
Operating system
Pages visited
Session duration
This information helps improve website functionality and security.
DATA COLLECTED DURING ORDERS
When a customer places an order, the website collects necessary information required to process and deliver the purchase.
This includes:
Customer name
Delivery address
Contact phone number
Email address
Order details
This data is required to fulfill the purchase contract.
DATA COLLECTED THROUGH COOKIES
The website may use cookies and similar technologies to collect data related to website usage and preferences.
Detailed information about cookies can be found in the Cookie Policy.
Cookies may be used for:
Website functionality
Analytics
Security
User experience improvements
LEGAL BASIS FOR DATA PROCESSING
Personal data is processed based on the legal grounds defined in Article 6 of the GDPR.
These may include:
Contractual necessity (Article 6(1)(b))
Processing required to fulfill customer orders.
Legal obligation (Article 6(1)(c))
Processing required for compliance with legal obligations such as accounting and tax regulations.
Legitimate interest (Article 6(1)(f))
Processing required for website security, fraud prevention, and service improvement.
Consent (Article 6(1)(a))
Processing based on user consent, such as optional cookies or marketing communications.
DATA RETENTION PERIODS
Personal data is retained only for as long as necessary for the purposes for which it was collected.
Typical retention periods include:
Order records retained for legal and accounting requirements
Customer service communications retained for dispute resolution
Technical logs retained for security monitoring
Once data is no longer required, it is securely deleted or anonymized.
THIRD-PARTY PROCESSORS
Certain personal data may be shared with trusted service providers necessary to operate the business.
These may include:
Courier and logistics providers
Website hosting providers
IT infrastructure providers
Customer support systems
All third-party processors are required to comply with applicable data protection regulations.
DATA SECURITY MEASURES
Easy Peasy Group Limited implements appropriate technical and organizational measures designed to protect personal data against unauthorized access, alteration, or loss.
Security measures may include:
Secure encrypted connections
Access control systems
Data protection procedures
Infrastructure monitoring
These safeguards are regularly reviewed and updated.
CUSTOMER RIGHTS UNDER GDPR
Under Articles 12–23 of the GDPR, individuals have the following rights regarding their personal data.
These rights include:
Right of Access
Customers may request confirmation of whether their data is being processed.
Right to Rectification
Customers may request correction of inaccurate or incomplete personal data.
Right to Erasure
Customers may request deletion of personal data where legally permissible.
Right to Restriction of Processing
Customers may request limited processing of their personal data.
Right to Data Portability
Customers may request transfer of their personal data to another provider.
Right to Object
Customers may object to processing based on legitimate interests.
Requests may be submitted to:
RIGHT TO LODGE A COMPLAINT
Individuals have the right to lodge a complaint with a data protection supervisory authority if they believe their data protection rights have been violated.
Residents of the European Economic Area may contact their national data protection authority.
INTERNATIONAL DATA TRANSFERS
Where necessary, personal data may be processed in jurisdictions outside the European Economic Area.
In such cases, appropriate safeguards are implemented to ensure data protection standards equivalent to GDPR requirements.
POLICY UPDATES
This Privacy Policy may be updated periodically to reflect regulatory changes, operational improvements, or legal requirements.
The latest version will always be available on the website.
CONTACT FOR PRIVACY MATTERS
For questions related to personal data or privacy rights, customers may contact:
Email:
Phone:
+971 4 548 9217
Postal Address:
Easy Peasy Group Limited
FLAT/RM A 15/F GOLDFIELD INDUSTRIAL BUILDING
144-150 TAI LIN PAI ROAD
Kwai Chung
Hong Kong