Company Name: Easy Peasy Group Limited
Website Name: The Effect Online
Website URL: theeffectonline.com
Business Type: Online Store / E-commerce Retailer
Products Sold: Physical consumer goods sold through an online retail platform
Delivery Area: European Economic Area (EEA) and selected European countries
Payment Methods: Cash on Delivery (COD)
Email Support: info@theeffectonline.com
Customer Support Hours: Monday – Friday, 09:00 – 17:00 (CET)
Company Address:
Easy Peasy Group Limited
FLAT/RM A 15/F GOLDFIELD INDUSTRIAL BUILDING
144-150 TAI LIN PAI ROAD
Kwai Chung
Hong Kong
Phone: +971 4 548 9217
Order Processing Time: Orders are typically processed within 24 hours
Return Window: 30 days from the date of delivery
Effective Date: Jan 12, 2026
COOKIE POLICY
This Cookie Policy explains how The Effect Online, operated by Easy Peasy Group Limited, uses cookies and similar tracking technologies when users access or interact with the website theeffectonline.com.
This policy is designed to comply with the following legal frameworks:
Directive 2002/58/EC (ePrivacy Directive)
General Data Protection Regulation (EU) 2016/679 (GDPR)
EU Consumer Transparency Requirements
European Data Protection Board (EDPB) guidance on cookie consent
By continuing to browse or use the website, users acknowledge that cookies may be used in accordance with this policy and the consent preferences selected through the website’s cookie consent mechanism.
WHAT ARE COOKIES
Cookies are small text files that are stored on a user’s device (computer, smartphone, or tablet) when they visit a website.
Cookies allow websites to:
Recognize returning users
Store preferences
Enable website functionality
Improve user experience
Analyze website traffic
Support security features
Cookies may be placed by the website itself or by third-party service providers.
TYPES OF COOKIES USED
The website may use different categories of cookies depending on their purpose and function.
These include:
Essential Cookies
Functional Cookies
Analytics Cookies
Marketing Cookies
Each category is explained below.
ESSENTIAL COOKIES
Essential cookies are necessary for the proper functioning of the website.
Without these cookies, certain features may not operate correctly.
Essential cookies enable:
Secure login sessions
Shopping cart functionality
Order processing
Website security measures
Fraud prevention mechanisms
Load balancing and server stability
Under the ePrivacy Directive, essential cookies may be placed without prior consent because they are strictly necessary for providing the service requested by the user.
FUNCTIONAL COOKIES
Functional cookies allow the website to remember user preferences and settings.
These cookies may store information such as:
Language preferences
Region selection
Interface customization
Previous selections within the website
Functional cookies enhance the user experience but are not strictly required for the website to operate.
Depending on implementation, user consent may be required before these cookies are activated.
ANALYTICS COOKIES
Analytics cookies help website operators understand how visitors interact with the website.
These cookies collect anonymous information such as:
Pages visited
Time spent on pages
Navigation paths
Device type
Browser information
Geographic region (approximate)
Analytics data helps improve:
Website performance
User experience
Product offerings
Website usability
Analytics cookies are only activated when users provide consent through the cookie consent banner.
MARKETING COOKIES
Marketing cookies may be used to deliver relevant advertisements and measure advertising performance.
These cookies may track:
User browsing behavior
Interaction with advertisements
Product interest
Website visits across different platforms
Marketing cookies may also be used to:
Personalize advertising content
Limit repetitive ads
Measure campaign effectiveness
These cookies are only used when the user explicitly consents.
THIRD-PARTY COOKIES
Some cookies may be placed by trusted third-party services used by the website.
Third-party cookies may originate from services such as:
Analytics providers
Advertising platforms
Payment verification systems
Website performance monitoring tools
These third parties may process data in accordance with their own privacy policies.
The Effect Online ensures that third-party providers used on the website meet applicable data protection requirements.
COOKIE CONSENT MECHANISM
In accordance with GDPR and the ePrivacy Directive, users are presented with a cookie consent interface when visiting the website.
The consent interface allows users to:
Accept all cookies
Reject non-essential cookies
Customize cookie preferences
Modify consent settings at any time
No non-essential cookies are activated before the user has provided valid consent.
Consent records may be stored to demonstrate compliance with data protection regulations.
HOW USERS CAN MANAGE COOKIES
Users can manage cookie preferences through the website’s cookie settings panel.
In addition, most web browsers allow users to control cookies through browser settings.
Users may choose to:
Block cookies
Delete stored cookies
Limit cookie storage
Receive notifications before cookies are stored
Instructions for managing cookies can be found within the browser help section.
Please note that disabling essential cookies may affect website functionality.
COOKIE RETENTION PERIODS
Cookies may remain on the user’s device for different durations depending on their purpose.
Typical cookie durations include:
Session Cookies
Automatically deleted when the browser is closed.
Persistent Cookies
Stored for a predefined period ranging from a few hours to several months.
Retention periods are limited to the time necessary to fulfill the purpose of the cookie.
LEGAL BASIS FOR COOKIE PROCESSING
Under GDPR Article 6, cookies may be processed based on the following legal grounds:
Consent (Article 6(1)(a))
Used for:
Analytics cookies
Marketing cookies
Optional functional cookies
Legitimate Interest (Article 6(1)(f))
Used for:
Essential cookies required for website functionality
Security and fraud prevention mechanisms
Where consent is required, users have the right to withdraw consent at any time.
DATA PROTECTION AND SECURITY
Any personal data collected through cookies is processed in accordance with the website’s Privacy Policy.
Easy Peasy Group Limited implements technical and organizational measures designed to protect data from:
Unauthorized access
Data breaches
Accidental loss
Misuse of personal information
Only authorized personnel and trusted service providers may access relevant data.
UPDATES TO THIS COOKIE POLICY
This Cookie Policy may be updated periodically to reflect:
Legal changes
Regulatory guidance
Website functionality updates
Changes in data processing practices
The latest version will always be available on the website with the updated effective date.
CONTACT INFORMATION
For questions regarding this Cookie Policy or data protection matters, customers may contact:
Email:
Phone:
+971 4 548 9217
Postal Address:
Easy Peasy Group Limited
FLAT/RM A 15/F GOLDFIELD INDUSTRIAL BUILDING
144-150 TAI LIN PAI ROAD
Kwai Chung
Hong Kong
Customer support hours:
Monday – Friday, 09:00 – 17:00 (CET)